chula is happiness, life, sense of humor.
chula is silk, embroidery, colors, patchwork, handmade.
chula is one of a kind, is love for the details, is patience.
chula is word of mouth, is a connection in an airport, a friend of a friend of a friend who becomes now a chula friend.
chula is Vietnam but as well Madrid, New York, Hoi An, the Moon.
chula is more than fashion, is photography, painting, music, conversations, sangria, a coffee on the lake, an art chula night
chula is timeless but trendy, crazy but elegant, oriental & western.
chula is not a just brand, chula is not a just shop; is a memory, is a feeling, is a melody
you are chula