Bo Saigon

Bô is the story of two friends who met in Saigon and found that they share a common passion for lifestyle and design. ​ Pronounced as "beau", meaning "beautiful" in French, the two founders have come together under the iconic symbol of the Vietnamese hat.

Who
Bô is the story of two friends who met in Saigon and found that they share a common passion for lifestyle and design. ​
 
Tina Riehle is German and has called Saigon home for the past seven years. A mother of two, Tina has a background in media and the luxury industry. Always drawn to the beautiful things in life, Tina is inspired by her travels. Her areas of expertise are to be found in fashion, architecture and design. What Tina loves most about Vietnam are the opportunities this country holds and the diversity that can be found here. Before moving to Vietnam, Tina lived in the US, Germany, Poland and France.
​​
Ina Stas is Belgian and has called Saigon her home for the past eight years. Ina is a mother of three and she has a passion for Asian culture.  Having a very creative and entrepreneurial mind she expresses herself in diverse domains of interior design, product development and conceptual thinking. Ina lived in France, Morocco, Belgium and China before coming to Vietnam.
​​​
Why 
Pronounced as "beau", meaning "beautiful" in French, the two founders have come together under the iconic symbol of the Vietnamese hat.
 
Wrap yourself up and make your daily life more beautiful, with a Bô-Saigon towel.

How a wood carving on an antique rice chest became a towel design
"Once upon a towel"
 
Once upon a time 
In the East long ago
An unused rice chest was seen in the shadow

His friends from the West were inspired by him 
They gave him a home on what was just a whim

The design on its woodwork is so beautiful and light
It makes one feel warm, fuzzy and bright 

Now this towel is graced by his art
It 's lines curl and flow straight to your heart

Little Chest is proud and rides free
Leaving his warmth wrapped around thee
 

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